Are all your ad placements really working for you?
Zones with low viewability, tags that never fire, or placements that suffer from technical failures… These are your latent ad inventory. And when activated properly, this hidden potential can boost your page revenue by 10% to 30%, without adding new ad formats or harming UX.

What is Latent Inventory and Why Does it Matter?

Latent inventory refers to ad placements that technically exist on the page but do not generate revenue efficiently. Examples include:

• Banners at the bottom of the page, rarely seen by users

• Tags that fail to load due to lazy-loading errors

• Placements with poor viewability metrics

• No-fill slots due to insufficient demand

When identified and optimized, these areas can yield more revenue than high-performing standard slots.

How to Detect Hidden or Underperforming Ad Slots

To uncover latent inventory, publishers should rely on both technical and behavioral data:

Scroll-Depth & Heatmap Analysis
See how far users scroll and where they focus attention.

Viewability & Ad Call Metrics
Measure which placements are visible and whether they successfully call ads.

Tag Validation & Lazy-Load Testing
Ensure proper implementation of ad tags and that lazy-loading isn’t blocking revenue.

SSP & Header Bidding Reports
Match low-performing slots with alternative SSPs to maximize demand and fill rates.

5 Ways to Activate and Optimize Hidden Zones

1. Use Sticky & Anchor Formats to Boost Visibility
   Keep banners in view as the user scrolls, especially on mobile.

2. Revise Lazy-Load Strategy
   Load ads based on scroll behavior and viewport logic for better viewability.

3. Redesign Layout Without Harming UX
   Adjust the position of low-performing placements without disrupting user flow.

4. Segment Slots by SSP Capabilities
   Tailor ad units to different SSPs to attract more demand.

5. Convert Banners to Native Recommendation Widgets
   Use more engaging formats that blend with editorial content and improve CTR.

What Does DoubleJump Offer?

DoubleJump doesn’t just improve fill rates — we boost your RPM and eCPM across the board.
Our Publisher Growth framework includes:

• Technical audits and monetization diagnostics

• Latent inventory activation and A/B testing

• Header bidding and multi-SSP optimization

• Strategy development for both programmatic and direct deals

• Transparent reporting and revenue growth analysis

📍 Learn more: DoubleJump Publisher Growth Page

Don’t leave any ad space idle.
Activate hidden revenue zones and grow your earnings with the right partner.
📩 Let’s connect: Contact Us