2,066 installs delivered
153% delivery vs. target
1,357 logins
65.7% Install-to-Login Conversion Rate (vs. 65% KPI)
Post-Login Funnel Progression:
2,009 “Become a Customer” button clicks
1,951 SMS OTP continuations
684 contract approval steps
823 biometric verification steps
974 video call initiations
1,376 first password creations
To drive high-quality app growth for Burgan Bank’s ON Digital platform, DoubleJump activated a performance-based install campaign through the AffiliateEdge Network in January 2026.
The objective was not only to generate installs but to secure meaningful user progression into login—ensuring acquisition quality beyond simple download metrics.
The campaign exceeded its install target by 53%, delivering 2,066 installs against a goal of 1,351. More importantly, it achieved a 65.7% Install-to-Login conversion rate, slightly outperforming the defined KPI of 65%.
Beyond the primary KPI, the campaign demonstrated strong funnel health. Each subsequent step of the onboarding journey—SMS verification, biometric confirmation, video call initiation, and first password creation—recorded measurable user progression, indicating high-intent and qualified traffic acquisition.
Key Highlights
• Performance-Based Acquisition Model
• KPI Achievement on Quality Metric (Install → Login)
• 153% Install Delivery vs. Target
• Strong Multi-Step Funnel Continuity
• High-Intent User Acquisition through AffiliateEdge
This case highlights DoubleJump AffiliateEdge’s ability to drive not only volume but verified user progression—delivering measurable growth across critical digital banking onboarding stages.
