İş Investment partnered with Ingosa to revolutionize its digital advertising approach for the financial market with the “Varant” campaign. Rather than relying on static display formats, the campaign used AI-powered conversational banners that engage users through real-time, personalized interactions and investment insights.

Campaign Resuts
5,100,000 Impressions
8:06:52 Total Conversation Duration
0:00:49 Average Conversation Duration
206% Above 2022 Benchmark

The primary goal was to reach and meaningfully engage investors interested in warrants—helping them understand that investment opportunities exist in both rising and falling markets while aligning with İş Investment’s responsible investment message.

Moving beyond passive impressions, the dynamic creative experience sparked high levels of engagement: the total conversation time exceeded 8 hours, and the average interaction duration was 49 seconds—206% above the 2022 Amazon Ad Server benchmark, demonstrating deeper user focus and interaction compared to industry norms.

Key Highlights

• AI-Driven Engagement: Conversational banners delivered interactive investment insights, elevating user attention

• Above-Benchmark Attention: Average interaction duration was more than double standard display engagement benchmarks

• High-Value Context: Messaging resonated with warrant investor audiences, matching both relevance and timing

• Brand Positioning: Positioned İş Investment as an innovative leader in finance marketing

  
  

This case demonstrates how conversational AI banners can shift digital advertising from passive exposure to meaningful engagement, creating experiences where users spend real time learning and interacting—especially valuable in complex categories like finance.