375 Register in one month.
Reaching the relevant users with Cost per Action based display publications; firstly creating Install and then Register.
393 Register in 25 days | 52% conversion rate from install to register.

We partnered with Türkiye İş Bankası to drive new user registrations for their youth-focused digital banking app, Nays. The goal was to reach high-intent users and turn installs into active registrations through performance-based media.

Key Features:

• Action-Based Media Strategy: We implemented a Cost-per-Action (CPA) display campaign focused on driving not just app installs but meaningful registrations.

• High-Intent Targeting: The campaign reached users with a proven interest in finance and lifestyle apps, maximizing registration potential.

• Two-Phase Funnel: The media flow was designed to first trigger click on campaign banners, than install the app and then guide users seamlessly toward completing registration.

• Efficient Delivery: The campaign exceeded its target in under a month, with an impressive 52% conversion rate from install to registration.

This project reflects our expertise in executing performance-based campaigns through the DoubleJump Affiliate Edge Network.