To introduce the new Nissan Qashqai e-POWER, the campaign was designed not only to generate reach, but to create measurable attention.

Campaign Resuts
82,000,000 Impressions
25,000 Active Interactions
272 Total Hours of Attention Spent in Banner
2.5 Minutes Average Engagement Time.

Moving beyond the seconds-long exposure typical of traditional display formats, the campaign leveraged conversational interactive banner technology. Users were able to actively explore vehicle features within the ad unit, navigate guided content flows, and control their own discovery journey.

This approach shifted the campaign from passive visibility to active brand experience—transforming the banner into an immersive interaction space rather than a static placement.

As a result, users spent a total of 272 hours engaging within the banner, with an average interaction time of 2.5 minutes. These figures significantly exceed standard display attention benchmarks, positioning the campaign within a high-attention media strategy framework.

Key Features

• 82M Large-Scale Awareness Reach

• 25,000 Active User Interactions

• 272 Total Hours of Measurable Attention

• 2.5 Minutes of Deep Brand Engagement per User

• Transition from Passive Exposure to Active Experience

  
  

This case demonstrates how interactive banner formats can elevate awareness campaigns into high-attention brand experiences—measuring success not only by impressions, but by sustained user engagement and time spent.