Push Notification Performance
3,801,566 push notifications sent
3,162,903 delivered
124,834 opens
3.95% open rate
0.72% CTR
In-Story Content Placement
54,573 impressions
393 clicks
To build a meaningful and emotionally aligned brand presence, Sleepy partnered with Kidly to activate a context-driven campaign embedded directly into children’s bedtime routines.
Rather than interrupting users with traditional promotional messaging, the campaign leveraged Kidly’s sleep reminder feature. Users who had previously set their preferred bedtime reminder received a push notification precisely at their chosen hour. The notification redirected them to that day’s sleep story—creating a seamless transition into the nightly ritual.
At the end of the story experience, Sleepy’s campaign visual and promotional message were strategically placed, naturally connecting the emotional moment of comfort and care with the brand.
In parallel, in-app banner placements reinforced visibility throughout the user journey, ensuring multi-touch engagement within the Kidly ecosystem
Key Highlights
• Behavior-Based Triggering: Push notifications delivered at user-defined bedtime hours
• High Delivery Scale: Over 3.1 million push notifications successfully delivered
• Strong Engagement: 124,834 opens with a 3.95% open rate
• Integrated Content Journey: Push → Sleep Story → Brand Placement
• High Banner Interaction: 0.98% CTR on in-app display placements
• Emotional Context Alignment: Brand embedded within a trusted family ritual
By embedding Sleepy into a meaningful daily habit rather than disrupting it, the campaign transformed traditional advertising into a contextual and emotionally relevant brand experience.
This case demonstrates DoubleJump’s ability to combine behavioral triggers, content ecosystems, and performance-driven placements—turning in-app engagement into high-impact brand moments.
