252,555 impressions delivered | 101.02% delivery rate
96.98% Video Completion Rate | 100% Viewability

To amplify its New Year collection during the peak shopping season, Suwen partnered with DoubleJump to activate a Connected TV campaign through Nexus CTV inventory. Built around the creative message “İster Ekoseli, İster Eğlenceli”, the campaign positioned Suwen’s festive homewear collection in premium, large-screen environments—bringing the warmth and joy of the holiday season directly into living rooms.

The campaign combined high-attention CTV exposure with a seamless digital bridge. Through QR code integration within the creative, viewers were able to transition instantly from the TV screen to Suwen’s online shopping journey—transforming brand visibility into actionable engagement.

Performance Highlights:

• Full Delivery & Overachievement: 101.02% delivery against booked views
• Exceptional Completion Rate: 96.98% VCR
• Maximum Visibility: 100% viewability across all impressions
• Stable Audience Retention Across Quartiles:
o 25% – 98.57%
o 50% – 97.96%
o 75% – 97.44%
o 100% – 96.98%

The consistency across quartiles demonstrates strong viewer retention and uninterrupted brand exposure throughout the entire video duration.

This case demonstrates DoubleJump’s ability to turn premium CTV environments into high-attention seasonal brand experiences—combining storytelling, guaranteed visibility, and measurable performance.