To promote Vodafone RED Roaming packages, the campaign was designed around an engagement-first strategy, prioritizing measurable interaction over passive reach.

Campaign Resuts
2,796,652 Impressions
5,636 Conversation Sessions
0.20% Engagement Rate (~2.5× Rich Media Benchmark)
59 Seconds Average Engagement Time (~114% above Rich Media Dwell Benchmark)
927 Landing Page Visits

Instead of relying on traditional static display formats, conversational banner technology was used to initiate real-time dialogue with users. The creative was built around the playful question “Post or Story?”, mirroring real social media behavior and encouraging users to actively participate within the ad unit.

This interaction-driven approach transformed standard display placements into two-way communication spaces—where users were not just exposed to the message, but actively involved in it.

The campaign generated 5,636 conversation sessions, with an average engagement duration of 59 seconds—significantly exceeding rich media benchmarks. The 0.20% engagement rate delivered performance approximately 2.5 times higher than standard display averages.

Most importantly, 927 sessions resulted in landing page visits, successfully bridging engagement with measurable action.

Key Highlights

• Engagement-First Media Strategy

• 2.5× Above Rich Media Engagement Benchmark

• 59 Seconds of Active User Attention

• Two-Way Conversational Banner Experience

• High-Quality Traffic to Landing Page

This case demonstrates how conversational interactive formats can shift digital advertising from impression-based visibility to engagement-driven performance, where attention, interaction, and action are measured as core success metrics.